Mark Ruffalo, Samuel L. Jackson, Harry Potter’s James Phelps and other male stars are concerned about breast cancer—not just for the women in their lives, but because it affects men as well. (Some 2,350 men will be diagnosed with breast cancer this year—and 440 will die from it.)
Men get breast cancer too. I'm supporting @One4TheBoys #InTheNipOfTime campaign. Learn more: https://t.co/pqcIgLjxTE pic.twitter.com/drdLwwWDqD— Mark Ruffalo (@MarkRuffalo) October 27, 2015
To get the word out, they’re joining the cleverly named hashtag campaign, #InTheNipOfTime, created by OneForTheBoys as a way to educate men about breast cancer—including how to spot the signs and seek help.
Jackson narrates the campaign’s animated PSA, which honestly makes you sit up and listen. (Do you want to be the one to ignore Samuel L. Jackson?)
Take a peek at #InTheNipOfTime supporters flashing some nip below.
Checkin' Myself before I Wreck Myself!! Taken #InTheNipOfTime All in aid of @One4theBoys Get Ur Nips Out! Your Turn! pic.twitter.com/1jaGDlK32m— Samuel L. Jackson (@SamuelLJackson) October 27, 2015
I’m supporting #InTheNipOfTime, because men get breast cancer too! Your turn! @One4TheBoys pic.twitter.com/jvbtjDsEPk— James Phelps (@James_Phelps) October 28, 2015
Have a look, and as my good friend @SamuelLJackson says... DON'T be the strong silent type. #InTheNipOfTime <https://t.co/xX0aT4eQni>— Viola Davis (@violadavis) October 28, 2015
Raising awareness for breast cancer in men @onefortheboys #InTheNipOfTime #tweetyournipple #nippleselfie pic.twitter.com/980j4OWwcm— jim hamilton (@jimhamilton4) October 27, 2015
Some more @Saracens players getting involved with cancer awareness for @One4theBoys #InTheNipOfTime pic.twitter.com/PgHbSPez7V— jim hamilton (@jimhamilton4) October 27, 2015
Join me and @One4theBoys in addressing a form of cancer that isn't often discussed! Let's catch it #InTheNipOfTime https://t.co/yzK7Neb6WF— Haley Joel Osment (@HaleyJoelOsment) October 28, 2015
For more information, visit the official website for OneForTheBoys, or tweet them support using the #InTheNipOfTime hashtag.