We sort of suspected that a cereal that comes with rainbow marshmallows would be pro-gay, and now our suspicions are confirmed. Lucky Charms has released a pro-gay ad just in time for June’s Gay Pride festivities. Filled with banjo-plucking twee, it’s hard to fault the breakfast confection for being too sugary. That being said, we need to schedule a dentist appointment: this commercial is giving us cavities.
As part of the #luckytobe campaign, Lucky Charms is asking consumers to share their saccharine sentiments on social media.
Conspicuously absent from anywhere in the General Mills ad is the word “gay”. Also missing is any sign of actual homosexual affection. Guess every box of Lucky Charms this June comes with a grain of salt.
Nonetheless, the commercial is already being celebrated by GLAAD’s vice president of communications and programs, Rich Ferraro, who said in a statement:
Lucky Charms has always been known as a family brand and it’s only natural that they have chosen to celebrate all families. This campaign is another sign that advertising is on its way out of the closet, with companies finding that it’s a smart business decision to stand with LGBT people and the majority of Americans who support our community.
Check out the commercial, below!
No comments:
Post a Comment