Lou Zivkovich - Playgirl - July 1974

 Playgirl 

July 1974

Coverguy

Joan Day and Michael Kaiser (Not nude) photographed by David Robinson

Features

Richard Burton - Lee Marvin: Making "The Klansman"

Tranquilizers - Rx For The "Woman Problem"

A Guide To Sound

Four-Page Foldout: Our Man For July

  Playgirl's Man for July — 

Lou Zivkovich

by 

Michele Brown

 Lou Zivkovich was a defensive end for the Calgary Stampeders in the Canadian Football League. He is widely known for appearing as the July 1974 centerfold in Playgirl magazine, at the age of 33.

 Zivkovic is the son of Canadian immigrants. He attended the University of Miami where he received a degree in Physical Education and English.

 In this photospread, (taken during an expense paid trip to Hawaii), the muscular and hirsute Zivkovich displayed his 6'4" 216 lb. physique—46" chest and 35" waist—in a series of shots which consistently featured full-frontal nudity. There were no erections and no rear-view shots.

 Copies of the magazine quickly became something of a collector's item and even sparked brief talk of an acting career for Zivkovich. (He played a supporting role in a McMillan and Wife episode which aired on October 26, 1975.)

 

 However, there were unfortunate ramifications. The high school in Apple Valley, California, where Zivkovich worked as a phys-ed teacher fired him, charging that his appearance in a nude centerfold showed he was not a proper role model for students. Many of these students as well as fellow teachers then came to the defense of Zivkovich who stated: "I don't see anything wrong with a nude body that is a work of art." The case went to a state appeals panel which admonished Zivkovich for a "mistake in judgment" but ruled in March 1975 that he could not be fired.

 One year later, in March 1976, Zivkovich—along with a bevy of musclemen—appeared with Mae West in a CBS TV special titled "Dick Cavett's Backlot USA." Mae West's biographer, Simon Louvish, describes Zivkovich at this point as being Mae West's "frequent escort."