Schlitz
From 1948 to 1950—and certainly without intending to—Schlitz evoked a thematic parallel between a guy's questioning his sexuality and questioning his choice of beer. The "I Was Curious" campaign proffered numerous variations on the same theme: One man admits he’s "curious" to try the beer, another man offers him some, and the first man is surprised how much he likes it. We assume he’ll be back for more.
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