WHAT IS THIS BLOG ALL ABOUT?

On this blog you I am going to share my world with you. What can you expect to find here -- First of all lots of sexy men, off all shapes and types, something for everyone, as I can find beauty in most men. You are going to find that I have a special fondness for Vintage Beefcake and Porn of the 60's, 70's, and 80's. Also, I love the average guy, and if you want to see yourself on here, just let me know. Be as daring as you like, as long as you are of age, let me help you share it with the world! Also, you are going to find many of my points of views, on pop culture, politics and our changing world. Look to see posts about pop culture, politics, entertainment, sex, etc. There is not any subject that I find as something I won't discuss or offer my point of view. Most of all, I hope you are going to enjoy what I post. ENJOY!

Sunday, April 2, 2017

Meet The Face (And Body) Of Abercrombie & Fitch

Alex Libby represents a new direction for the iconic brand
From: NewNowNext

For gay men of a certain age, the Abercrombie & Fitch catalog our answer to Sports Illustrated’s swimsuit issue, with impossibly chiseled models in ridiculously homoerotic poses. (What exactly is being advertised by two naked men in a shower?)

A&F’s homo-bro aesthetic was cultivated by former CEO Mike Jeffries, who had a hand in everything from the risque advertising to the shirtless greeters standing outside stores.

“I think that what we represent sexually is healthy. It’s playful. It’s not dark. It’s not degrading,” Jeffries once claimed.

“And it’s not gay, and it’s not straight… It’s not about any labels. It’s all depicting this wonderful camaraderie, friendship, and playfulness that exist in this generation.”

But Jeffries stepped down in late 2014, as A&F faced major losses and a brand that had become too over saturated.

Now, W magazine touts, “Abercrombie & Fitch is back, and with a fresh new face.”

Aaron Levine, formerly of Club Monaco, was hired to elevate the brand—moving away from over sized logos and muscle tees. “For me, it’s all about the product; the fabric, fit, finish and attention to detail in everything we work on,” says Levine.

That doesn’t mean an end to hunky models—though they’re less exposed than in years past: Alex Libby, is now the face of Abercrombie & Fitch, wears baggy cargo shorts, henleys and windbreakers in the company’s campaign.

He sports a fuzzy beard and a tangled mass of hair he puts up in a slap-dash bun.

And he keeps his shirt on the whole time.

Perhaps most surprising for a brand that’s banked on the “all-American boy” for years, Libby is British.

He had little modeling experience prior to being tapped by Levine, but has a robust social media following thanks to ample shirtless selfies and skydiving videos.