Perk Yourself Up With A Cup Of Tom Of Finland Coffee

"To be able to see the work Tom of Finland... in the aisles of supermarkets and department stores can be life-changing."
From: NewNowNext

 We’ve seen Tom of Finland jeans, Tom of Finland sex toys and even Tom of Finland stamps. Now you can get your caffeine fix while you ogle hyper-masculine hunks with Tom of Finland coffee.

 Robert Paulig Roastery has chosen the gay artist, born Touko Laaksonen, for its latest Arts Roast. The coffee is available in two varieties—”Built Bold” (medium roast) or “Heavy Duty” (dark roast)—in packages adorned with four different homoerotic designs.

 The coffee’s dark roast flavor is representative of the allure of Tom’s men—unapologetic, self-aware and boastfully proud.

With an intriguing blend of Arabica beans, the taste is dominated by Mexican flavors, mixed with Brazilian and Colombian notes and nuanced with an intriguing nutty tone. All Robert Paulig Roastery coffees are slow roasted in small batches, for enhanced body and taste

 The roaster says it wanted to salute the advancement of gay rights and show that coffee isn’t just something dad drinks on his way to work.

“For us Finns, coffee is almost sacred, and we often go for familiar and safe products,” says Robert Paulig president Juhani Oranen. “We encourage you to turn your coffee drinking into an adventure, and take Tom’s men along with you for the ride.”

Oranen calls Tom of Finland a “pop culture icon” whose “masculine characters are a celebration of tolerance and joie de vivre.”

“To be able to see the work Tom of Finland, key protagonist for sexual liberation and human rights—in the aisles of supermarkets and department stores can be life-changing,” says the Tom of Finland Foundation’s Durk Dehner. “We hope it will influence the younger generation to embrace all personal identity.”

For now Tom of Finland coffee will only be on supermarket shelves in Finland, but you should be able to buy it online soon. It will also be available at Kunsthalle Helsinki in conjunction with the upcoming exhibition “Tom of Finland,” running May 7 to August 7, 2016.

Want more Tom? The creative duo behind Pansy Ass Ceramics have launched a limited edition line of Tom of Finland dishes.