|Nike’s 2017 BeTrue line is again highlighted by the iconic rainbow.|
Nike’s annual BeTrue line is again being released to celebrate LGBT Pride Month. The 2017 line will be available online June 1.
A hand-dipped rainbow VaporMax Air unit grounds the future of Nike Air
in the iconic emblem of Pride.
This year BeTrue is part of the company’s larger EQUALITY initiative, which has highlighted many voices speaking for equality including LeBron James, Megan Rapinoe, Serena Williams and Victor Cruz.
Reflective materials hold an iridescent palette reminiscent
of this running stalwart’s mythological namesake.
While the line will be available on the company’s online store on June 1, the product’s availability in Nike stores across America will vary throughout June, in part to align with the local city’s pride celebration.
The eight-color rainbow Swoosh honors the original 1978 Pride flag
and the diverse LGBTQ spectrum it empowers.
This is the sixth year of the BeTrue line. According to Quinton Hawks, one of the founders of the line (along with Robert Goman and designer Shawn Ormsby) and the current head of the Nike LGBT & Friends Network, year six is something he hadn’t envisioned when they started the line.
|The BeTrue socks are lots of rainbow.|
"It leaves me speechless most of the time,” Hawks told Outsports. “Six years ago we never thought it would be what it is today. We didn't even think it would still be around. After the first year, we didn’t even know if we were going to do it again. We did it a second year, and that was the year Jason Collins wore a #BeTrue shirt in the Boston Pride Parade, and it blew up on us. And that's when we realized we have something here."
The original running and sports style icon adds a
rainbow ribbon to exhibit pride in every step.
They most definitely have something here. The line has generated hundreds of thousands of dollars in donations to LGBT-rights groups, and BeTrue has become a symbol of acceptance for many LGBT people in sports.
|This year Nike’s BeTrue shirt goes white.|
Outsports is proud to have BeTrue as a partner for our second annual Outsports Reunion, held this year in Denver during Pride.
You can check out some of the products coming in this year’s BeTrue line pictured here.