Target Announces Gay Pride Line and “Proudly Stands with LGBT Community”

Target affirms its LGBT support

From: Gay Pop Buzz

Target, the Minneapolis based retailer who has been on the receiving end of anti-LBGT forces in the past, has announced it is promoting a gay pride line of products called “Take Pride”. The announcement comes at a time when the store faced some losses from a boycott against the company’s transgender bathroom policy.

The company is merchandising the gay agenda for the second year in a row, replete with rainbow-printed shirts, pants, shorts, swim trunks, iPhone cases, and other material designed to honor Gay “Pride Month” in June.

The LGBT affirming merchandise is accompanied by a promotional handout that promises: “For each PRIDE item sold, Target will donate 50 percent of the purchase price to GLSEN (the Gay, Lesbian, and Straight Education Network).”

Not only can patrons purchase LGBT related items in the store, they can also buy directly online.

When the company began its “Take Pride” set of merchandise, the company issued a statement:

“We’re making our message loud and clear: Target proudly stands with the LGBT community … through all that we do,” Laysha Ward, Target’s executive vice president and chief corporate responsibility officer, said. She cited gay demonstration “volunteer efforts” and “partnerships” with homosexual groups such as the Gay, Lesbian & Straight Education Network “to the very products we carry in our stores and online.”

Per a report on Life Site News:

“Target’s “Take Pride” campaign follows a controversial transgender bathroom policy allowing men to use women’s restrooms, changing rooms, intimate facilities, and vice versa. The corporate giant also eliminated all gender references in its toy and bedding departments, taking down “boys” and “girls” signs to support gender fluidity.

In 2015, Target signed a “friend of the court” supporting homosexual “marriage.” Their commercial for a “Made to Matter” line of products featured two gay men painting with a child.

The homosexual-affirming policies resulted in a massive boycott (#BoycottTarget, #FlushTarget) of the retailer by an estimated 1.5 million customers and declining Target stock value.

The transgender bathroom policy also resulted in complaints of sex offenses in Target changing rooms and bathrooms in California, Idaho, New Hampshire, Oregon, Texas, Washington state, and Ontario.

The American Family Association (AFA) noted that dramatically declining sales and stock value forced Target to cancel expansion plans, fire five top executives, and cut CEO Brian Cornell’s salary by one-third.”