JIMMY CHOO has named Game of Thrones star Kit Harington as the face of its new men's collection. The British actor will front the campaign for the label's first men's fragrance, Jimmy Choo Man, and shoes and bags - as well as its first men's sunglasses collection, in partnership with Carrera.
"Kit perfectly embodies the Jimmy Choo man," Sandra Choi, Choo's creative director, said today. "He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman."
"I was very excited to be chosen as the face for such a highly regarded brand and to play a role in defining who the Jimmy Choo man is," Harington added.
The Jimmy Choo Man fragrance will launch in September, when the campaign images will also be revealed.
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