His modeling career began in the summer of 1994, when he met photographer Bruce Weber and Sean Patterson, a Wilhelmina agent, who tracked him down after spotting his photo in an obscure publication. Immediately, Versace booked him for a worldwide campaign with Helena Christensen shot by Bruce Weber. This led to doing the Lagerfeld campaigns in Europe and Guess in the US.
He has appeared in magazines such as GQ, Playgirl, Elle, L'Uomo Vogue, Top Model and was interviewed on MTV's "House of Style" with his best friend and fellow model Mark Vanderloo.
He was chosen for the 1995 Guess campaign with Laetitia Casta and Valeria Mazza.
He is signed to Wilhelmina Models in New York City.
He appeared as Fergie's love interest in Fergie's music video, "Clumsy."
He is married to Keytt Lundqvist.
He speaks fluent English, Swedish and German and a bit of Italian and French.
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