Gwyneth Paltrow has been made fun of and criticized for being “out of touch” ever since her website, Goop, first launched as a wellness-newsletter back in 2008.
Now, the Oscar-winning actress, who was even once named America’s “Most Hated Celebrity,” is reportedly looking to leave the brand behind in an attempt to save it.
“My dream is that one day no one would remember that I have anything to do with it,” she said at Chicago’s Sage Summer Summit on Wednesday.
Goop has expanded from being just a blog to having its own retail and pop-up shops, and even launched its own beauty line this year.
In order for it to continue experiencing success, Paltrow said she has to think, “How can I separate myself from the brand? I think it’s going to be more its own brand.”
At least she taught the world about vaginal steaming while she had the chance.
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