This national holiday traces its origins to 1947, when Nomadani-mura (later Yachiyo-cho, currently Taka-cho), Hyōgo Prefecture proclaimed September 15 Old Folks' Day (Toshiyori no Hi). Its popularity spread nationwide, and in 1966 it took its present name and status. Annually, Japanese media take the opportunity to feature the elderly, reporting on the population and highlighting the oldest people in the country.
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