BRIDGESTONE
Pretty boys in fashion and cologne ads are one thing, but you know that gay marketing’s gone mainstream when a tire brand is suddenly making its pitch to the gay dudes. This Bridgestone ad dates to 2003, and features a few interesting touches: The gorgeous models have their shirts on for a change; the fact that they’re buying tires together suggests a long-term relationship. Still, the tagline about accessorizing trots out yet another tired gay stereotype
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