Lurking in the murky depths of many people’s wardrobes is a colorful, brash and (in most cases) highly embarrassing novelty Christmas jumper which, were it not for Ugly Christmas Sweater Day, would probably never see the light of day. Launched in 2011, this annual celebration, which is growing in popularity every year among adults and children, is not simply an excuse to parade humiliatingly-unfashionable seasonal knitwear featuring Rudolph, Christmas puddings and Frosty the Snowman; it is a light-hearted and enjoyable fundraising event with a serious aim in aid of Save the Children.
In schools, colleges and offices Christmas jumpers are donned to raise money for the global charity that works to combat premature death among children from easily preventable diseases such as diarrhea, malaria and pneumonia, and whose mission is clinically summed-up in the slogan ‘No Child Born to Die’.
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