"Proceeds from all sales will go towards creating a world where every single person can be accepted without exception."From: NewNowNext
The Portland-based company announced the new line of products, some of the brand’s most iconic sneakers and athletic wear re-imagined with a rainbow paint splatter, in a statement on its website Wednesday.
The new line of products, called the “Pride Pack,” includes an updated version of the classic Superstar sneaker for $100, a colorful new line of track suits and tees for prices ranging from $30-$70, and accessories including hats and backpacks that start at just $15.
The Pride Pack rolled out in stores nationwide and became available for purchase online on June 1.
In a statement on Instagram, Adidas announced a portion of the line’s sales will benefit the UK LGBT advocacy group Stonewall, and “go towards creating a world where every single person can be accepted without exception.”
The company’s unabashed support for LGBT equality also made headlines earlier this year, when Adidas CFO Robin sent a very public message to the company’s celebrity athlete ambassadors that being openly gay wouldn’t negatively impact their contracts.
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