"Sometimes you just need a smile."From: NewNowNext
The first commercial to feature a gay couple has aired in Mexico, and it’s all thanks to Colgate.
— Ulysses Lince (@lince_r) June 8, 2016
The toothpaste brand’s #SmileWithPride campaign kicks off with a touching ad showing a gay couple moving into their new apartment together.
Mexico’s Zocalo Saltillo reports:
“In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair [into their new home]. ‘Sometimes you just need a smile,’ says the commercial, while showing the two new neighbors hold hands and stand in their new home.”
The commercial’s timing comes just weeks before Mexico celebrates Gay Pride. Last month President Enrique Peña Nieto proposed that the country’s constitution be revised to legalize same-sex marriage.
— Ricky B. (@rickybaeza91) June 8, 2016
Share your #SmileWithPride thanks @Colgate :)— Ever Pedrero (@Everest_Pedrero) June 7, 2016
I just saw @Colgate 's #SmileWithPride commercial and I made the most inhuman noise! I LOVE IT SO MUCH!! #PrideMonth pic.twitter.com/XUjxamSiXI— Edwin D (@Sir_Edwin76) June 8, 2016
@Colgate Awesome to see a commercial that just wants my husband and I to be happy @DavidJBaumann #SmileWithPride pic.twitter.com/w4QsZo2guA— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016
No comments:
Post a Comment