A few weeks ago we caught wind of a new Calvin Klein campaign featuring frisky same-sex (and hetero) encounters facilitated by smart phones. Hook-ups have gone mainstream!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE-2zR5PAh3cLCJABOX7qNBTPR5ankEnmBCbQMPrctsh6UkpJqeReB9WszkUblL8nYNPlXgALjJ4wZzFSGxRUWgrsqvpumbSegoX0AhE1DVBEhNvyf2xmyjlfq_YkHzWMDh8cPeYTtS8bN/s400/03_150720_OC_CK_0565-670x499.jpg)
Well it appears that pushing the sexual fluidity envelope is a company-wide mandate — CK’s latest underwear campaign is chock full of guy-on-guy, girl-on-guy and guy-on-is-that-a-girl-or-a-guy-we-can’t-tell action.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaKJfoWtvMAa42mOXBrHxmDWfX3eqFAhLWTxeIDRfEobed5Oz8Szcm5gdcDNgpiz0dhioCt13hyphenhyphenYk6y4XstEWESVMn6c6Y38ROwAXlxEzoC_O6iBRnaQnbKZupWpAtkLBOkS1MNnI2W1RR/s400/04_150720_OC_CK_0765-1-670x499.jpg)
The campaign is called “Touch,” and we’re guessing the art direction went something like “OK, it’s moving day and you accidentally ate a bag of magic mushrooms. GO!”
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