“At Lush we believe that love transcends gender."From: NewNowNext
With less than a month left until Valentine’s day, cosmetics brand Lush has debuted a line of adorable and inclusive ads centered around the idea that “love is love.”
Last Thursday, the company tweeted out an image of a gay couple enjoying a bubble bath together, writing: “Our Valentine’s Day goodies are even better when you’ve got someone to share them with.”
Our Valentine's Day goodies are even better when you've got someone to share them with. Online and in shops now: https://t.co/e7OJujFK3I pic.twitter.com/sPryxZ3icE— Lush North America (@lushcosmetics) January 19, 2017
In celebration of the Women’s March, the brand rolled out another LGBT ad, this time featuring a female couple accompanied by the hashtag #loveislove.
To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove pic.twitter.com/LDWuSX9EkU— Lush North America (@lushcosmetics) January 22, 2017
The images were retweeted thousands of times, with LGBT users coming out in waves to commend the brand for its inclusive Valentine’s message.
@lushcosmetics loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017
@lushcosmetics omg I went to your website and that's TWO WOMEN TOGETHER IN A TUB ON YOUR HOMEPAGE, RIGHT? This is giving me life ^_____^— JoJoTheModern (@JoJoTheModern) January 21, 2017
@lushcosmetics I've never bought anything from Lush, but I love the fact that they support different sex couples 🏳️🌈❤— Mami (@_Isabellachanel) January 19, 2017
@lushcosmetics I'm single, but I can't even be salty about this because of how effing cute it is! 😍😍😍😍❤❤❤— Kayla Jones (@kaylamarrero) January 19, 2017
“At Lush we believe that love transcends gender,” a spokesperson for the company recently said. “We set out to do one thing when creating our Valentine’s Day visuals, we wanted to capture love between two people and we believe that’s what we have done here.”
“The fact that our loyal and loving fans are starting their own conversations using our visuals and #loveislove absolutely warms our hearts.”
This isn’t the first time Lush has come out in support of the LGBT community—in 2014, the brand spoke out against anti-LGBT violence in Russia and in 2015, it donated $425,000 to LGBT rights organizations in conjunction with Act Up.
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