I Can't Believe He Ate That Whole Thing: Milt Moss Dies @ 93

From: Boy Culture

If you are of a certain age, you will remember the catchphrase, “I can't believe I ate that whole thing” (often repeated with a “the” instead of a “that”).

The ad, a '70s classic for Alka-Seltzer by Howie Cohen and Bob Pasqualina, starred comic actor Milt Moss, whose performance helped make it one of TV's all-time most memorable pitches.

You won't believe it, but Milt Moss was recently still alive. Sadly, he died on September 26th in Manhattan. He was 93. His nephew Roger Fox announced the death this week.

He was truly born to plop-plop, fizz-fizz.