From: NewNowNext
Though the UK-based mega-chain Tesco has been involved in London Pride for many years, this year, the supermarket brand stepped up its game by becoming an official sponsor of the event. The chain plans to commemorate this new commitment with rainbow-colored window displays, specialty Pride t-shirts and a 40-foot delivery truck, complete with a dance floor, bubble machine and DJ, that will ride in the parade.
In addition to their Pride swag, Tesco will also provide lunches to the 900 volunteers helping to make the weekend run smoothly as well as funds to LGBT Switchboard, the oldest LGBT hotline in the UK. 500 London stores have been busy through the month of June raising money for the organization by hosting specialty cocktail hours and performances by the London Gay Men’s Chorus.
John Dickinson, Out at Tesco Chair, adds: “We know Pride in London is such a fun and vibrant event and that’s why we’re proud to be an official sponsor this year. Over 200 of our colleagues will be taking part in the parade and twelve stores along the route will also be getting into the spirit with special Pride-themed signs, balloons and carrier bags.”
The Pride in London Parade will take place this Saturday, June 25, from 1 pm to 4:30 pm.
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