From: NewNowNext
Starbucks is one of the sponsors of Pride in London this weekend and is getting the word out with a new video featuring LGBT baristas whipping up some enthusiasm for the company.
The coffee purveyor also created some colorful rainbow latte art for the occassion—though we wonder if you can order them in-store.
“We are delighted to be joining together to celebrate Pride in London again this year,” said Lisa Robbins, director of partner resources at Starbucks. “We embrace diversity and offer the platform for our partners to shine and be proud of who they are.”
The theme for this year’s London Pride celebration is #NoFilter, with participants encouraged to live authentic lives without hiding who they are, and Starbucks staff will take part in Saturday’s parade through central London.
The company has been vocal in its support of the LGBT community, hoisting the rainbow flag over its Seattle HQ every June, backing federal marriage equality, and inviting trans customers and staff to use the facilities that match their gender identity.
In 2014, Starbucks produced an ad in Canada featuring RuPaul’s Drag Race queens Bianca Del Rio and Adore Delano.
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