I think also -- and this is going to be a generalization -- there were a number of people suffering from or touched by AIDS who worked in the graphic design industry. This sort of public service announcement -- it's a genre of communication that's time-tested and it's something that they knew. I think it's also a way, at least within the 20th century, for artists to enter public discourse.
To me, it's interesting because posters are these temporary sort of throwaway objects. Very few people collect them. And I think what's so interesting about this collection -- and I find this with any kind of collection -- is, when do you start collecting? When do you say that this is something worth having? Because the collection bestows value upon the object, the posters, which for the most part are value-less.
But we now know that there are posters from different civil liberties unions like the Black Power movement that now have tremendous value. Those things now are worth a lot of money.
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