Modus Vivendi announces its new Candy Line of underwear and sportswear. The campaign was shot in Barcelona by Gavin Harrison with models Gerard Casper Vack and Victor Manuel.
From a press release:
Continuing the launch of Modus Vivendi’s new autumn/winter 2015/16 collection is the release of a new, upbeat line of men’s underwear and sportswear: Candy! Made of the finest Italian velvet, Modus Vivendi’s new line is stylish and fun, confident and spirited. Using three vibrant colours, fuchsia, turquoise and warm yellow, Modus Vivendi sets the trend for this autumn’s menswear, with uplifting tones and versatile designs that you can wear at the gym, at home, or even as funky streetwear. Underwear comes in three simple styles: briefs, backless briefs and jocks. The sportswear range comprises 80’s inspired shorts, muscle tanktops, loose fitting pants and a unique hoodie that combines all three colours. Sweet!
The campaign for the Candy Line was shot in Barcelona. None other than English photographer Gavin Harrison set to work to show off the bold colours of this new line, selecting a wide range of hip locations to reflect the versatility of the clothes. Introducing two new men in the world of modelling, Gerard Casper Vack of Marlene Agency and Victor Manuel, the campaign shots are fresh, sharp and playfully provocative. Just like Candy!
Credits:
Underwear: Modus Vivendi
Photographer: Gavin Harrison
Models: Gerard Casper Vack (Marlene Agency), Victor Manuel
Photo assistant: Chris Tilley
Video making: Gavin Harrison
Location: Barcelona, Spain
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