International Coffee Day is an event to promote and celebrate coffee as a beverage, with events now occurring in places across the world. The first officially agreed date will be 1 October 2015, as agreed by the International Coffee Organization and will be launched in Milan. This day is also used to promote fair trade coffee and to raise awareness for the plight of the coffee growers. On this day, many businesses around the world offer free or discounted cups of coffee. Some businesses share coupons and special deals with their loyal followers via social networking. Some greeting card companies sell National Coffee Day greeting cards as well as free e-cards to help celebrate the occasion.
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