National Fossil Day was established to promote the scientific and educational values of fossils. This nationwide celebration was first held on October 13, 2010, during Earth Science Week. The National Park Service and over 270 partners, including museums, institutions, organizations and other groups, joined together to celebrate fossils. Hundreds of activities were hosted across the United States allowing the public to better understand the world's fossil heritage.
Each year a new National Fossil Day logo is created depicting a prehistoric organism. The logos help to promote National Fossil Day and provide educational opportunities to share more information about fossils. The original National Fossil Day logo was created in 2010 and featured a fossil mammal known as the titanothere. In 2011, the marine reptile known as the mosasaur was used in the National Fossil Day logo. During 2012, the mammoth was used for the annual logo. For 2013, a Paleozoic invertebrate known as the eurypterid is featured in the annual logo
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