Why Hasn’t This Adorable Tide Commercial Featuring a Gay Couple Aired in the U.S. Yet?

From: Towleroad

Late last year, we showed you a Tide commercial airing in Canada that featured a gay couple playfully bickering about household laundry etiquette.

Procter & Gamble, the Cincinnati-based consumer products group that makes Tide, came out in support of marriage equality last November (and reiterated their support this June following the Obergefell ruling) but has yet to air the ad here in the U.S.