ABC Afterschool Special

The Toothpaste Millionaire 

Original Air Date

November 27, 1974

Starring

Tierre Turner

Shelly Juttner

David Pollock 

 Set in Cleveland, the story relates how a Caucasian sixth-grader girl who just moved into town becomes friends with her neighbor and classmate, an intelligent African-American boy entrepreneur, and becomes rich by selling their home-made toothpaste. In 1974, an ABC afternoon special was based on The Toothpaste Millionaire. The Toothpaste Millionaire has been used in the classroom to integrate lessons from a number of different subject areas: entrepreneurship, marketing, manufacturing of toothpaste, and the social issues associated with race in the story's setting