What would you do if you saw two kids having an epic dildo battle with Mommy’s sex toys?
A new ad from McCann New York, will keep you guessing as to what their brilliant PSA ad is all about until the very last second.
Adweek adds:
Why this PSA is genius: If we make a sweeping generalization about the sort of conservative people who generally defend their Second Amendment rights, we would suggest they may also be sexually conservative. Showing some boys playing with vibrators might not be all that shocking to a liberal. Heck, it was an Ikea campaign. But to people who don’t normally think kids playing with guns is a big deal (trust me, I know these people), seeing kids play with vibrators might be shocking and memorable.
Watch the 30-second ad below:
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