The World Cup is really turning out to be the classiest sporting event this year. After all, the Winter Olympics didn’t have an official condom — probably because no one was allowed to have sex. Brazil, however, is not Russia, and people are getting it on all over the place. Hence, condom purveyor Karex has introduced the “official” condom of the World Cup, which in honor of its host country, tastes like Brazil’s signature cocktail.
The Wall Street Journal, always a fan of the hard news, reports:
The condoms, ordered by Washington-based nonprofit organization DKT International and distributed under the brand name Prudence, are flavored to taste like Brazil’s signature cocktail, the Caipirinha, which is made with limes, sugar and the Brazilian liquor cachaça. Both the packaging (which is decorated with a sliced lime), and the condoms themselves are yellow and green, Brazil’s national colors.
The special-edition Prudence condoms are available only in Brazil. About 2.1 million units, or 700,000 packs of three, have been sold since the condoms hit store shelves in February, according to DKT International’s director for Brazil operations, Daniel Marun. DKT promotes family planning and HIV prevention in developing countries.
So, no T, no shade, good on DKT for promoting safer sex and alcohol — two things near and dear to my liver. And for those of you a bit rusty on your Portuguese, the above ad translates to, “Who will score a great goal today?” When it comes to condom advertising, it pays to keep one’s tongue firmly in cheek. As long as there’s room.
The world's biggest condom maker Karex has released an "official" condom for The World Cup and it looks like Brazil's flag, and tastes like Brazil's signature drink.
The yellow and green condoms are supposed to look like the Brazilian flag and are supposed to taste like a Caipirinha, the country's national cocktail made with sugar, lime, and cachaca (a sugar-cane-based Brazilian white rum). The family planning and HIV-prevention non-profit DKT International ordered the condoms, which are being distributed via the brand Prudence, to promote safe sex during the sporting event.
About 700,000 packs of three have been sold since they debuted in February, and an additional 864,000 have been distributed this week, The Wall Street Journal reports. Available in Brazilian pharmacies and supermarkets, each pack costs $1.39.
Earlier this week, Brazilian health officials handed out condoms and tested people for HIV through the UNAIDs program "Protect the Goal" program. Recent articles about the 2014 World Cup have touted Brazil's HIV/AIDS program as a "model" for other developing countries.
This is great! Chances are the people who are slutting it up are already sippin on dat Caipirinha anyway -- so why mix drinks and confuse things? Keep that flavour flowin'!
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