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| David Beckham |
On Super Bowl Sunday, America watched David Beckham sport some H&M briefs in what’s being billed as the world’s first interactive underwear ad. But it’s hardly his first dip in the underwear-modeling pool, and he’s hardly the first pro athlete to get paid to flash his drawers: Old-timers might remember the Orioles’ Jim Palmer, who cashed in on his all-American looks with a lucrative and long lasting contract with Jockey, and Michael Jordan still does ads for Hanes.
Now, we count down 8 lookers who represent the new generation of gorgeous pro athletes selling underwear on the side.
Henrik Lundqvist
The Rangers goalies signed on as the face (and body) for Swedish underwear brand Bread & Boxers in 2013, but Lundqvist is no stranger to style—he’s been named a top best-dressed man by both Vanity Fair and GQ. He’ll also join Bread & Boxers owners Alexander Palmgren and Henrik Lindahl to create capsule collections and special editions.
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