Pietro Boselli Takes A Naked Swim In Hot New Armani Campaign

Leave it to this man to sell clothes by not even wearing them.
From: NewNowNext

Pietro Boselli shows off some serious tan lines in an upcoming campaign for Armani’s EA7 sportswear line — a glorious new photo series that marks the first (official) time he’s posed completely naked.

The former University College London professor-turned-underwear model announced he’s almost completely finished with his PhD work in a vlog posted to his recently-launched YouTube channel this week, and we can’t think of a better way to celebrate than spending time Down Under and on the Mediterranean island Sardinia, where the campaign below was shot.

The first official shot was shared on Instagram by Soul Artist Management honcho Jason Kanner:

Pietro for Armani @pietroboselli @armani @soulartistmgmt #MODELSofSoul #returnofthemalesupermodel #pietroboselli #giorgioarmani #soulsquadwayup

A photo posted by jason kanner AKA Cookie Kanner (@jasonsoul1) on Mar 15, 2016 at 5:09am PDT

Check out some additional shots from the campaign below, and don’t forget to check out Pietro’s other new work for Moschino, and his stunning new Attitude cover!