Gun Oil Gets Romantic

 Most personal lubricant ads (at least the gay ones) try to play up the sexy aspects of their product.

But Gun Oil lube — which might just be the best product name ever — after “Boy Butter” and the inevitable “I Can’t Believe It’s Not Boy Butter” – went in a very different direction this Valentine’s Day.

Gauzy, soft focus, wistful music, patriotic imagery – this spot’s ready to run on The Hallmark Channel. Prepare to shed a gay tear or two and well done Gun Oil!