Target
In May 2012, Target announced that 100 percent of the purchase price of any of its Pride merchandise would be donated to the pro-LGBT Family Equality Council. They also released this ad in early 2013.
It should be noted that Target has also come under fire from gay rights advocates. In 2011, Lady Gaga nixed a deal with Target for an exclusive special edition of her "Born This Way" album after it was revealed that the brand had donated $150,000 to MN Forward, a group that was backing Tom Emmer's gubernatorial bid in Minnesota. Emmer was known for being especially conservative and not supporting equal rights for LGBT citizens.
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