Saturday, October 19, 2013

October 20th is Sweetest Day

Sweetest Day is a holiday celebrated primarily in the Great Lakes region, and parts of the Northeast United States, on the third Saturday in October. It is described by Retail Confectioners International as an "occasion which offers all of us an opportunity to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed." Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of sweets. It is also a day to bestow romantic deeds or expressions

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