Bruce Jenner - International Male - Spring 1980

 International Male in the 1980s

By the 1980s International Male was becoming so successful that it started out the decade by having a celebrity (a first for the catalog)  Bruce Jenner on the cover. By 1983 the company was starting to release up to two catalogs per season to cash in on the growing demand.

During the 1980s there was a multiple stores to compliment the catalog business. There was a production facility and store in Downtown Los Angeles, and stores in West Hollywood, Escondido, and San Diego.

In 1987 owner Gene Burkard ended up selling International Male  to Hanover House Industries based in Weehawken, New Jersey.