Calvin Klein
When Calvin Klein's then-advertising vp Neil Kraft asked David Geffen to borrow Mark "Marky Mark" Wahlberg for an underwear shoot in 1992, he created one of the most iconic ads of the late 20th century—one that gay men immediately adopted as their own, even though Kraft wasn't deliberately targeting them. The muscle-boy-in-his-drawers genre remains with us to this day, along with the question that still has no answer: Are these ads "gay" or not?
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