16 of the Gayest Ads in History

From:  Ad Week

Absoult

With the AIDS crisis in full swing during the 1980s, Absolut was among the few brands with the guts to target gay male consumers directly. Nonetheless, this ad is only gay in a coded sense. The artwork of Keith Haring wasn't on the radar of many Americans. To the gay community, though, Haring was both activist and a hero—a fact that gave this ad far more impact when it appeared in the pages of The Advocate in 1987.