Buna Bathtub
“Buna Bathtub,” another eye-popping Cannon ad from the “True Towel” series, features a soldier who could have put a flamenco dancer out of a job, camping it up with a palm frond while his compatriots whistle at him. In an era when Clark Gable’s uttering the word “damn” in Gone With the Wind left movie audiences shocked, how did an ad this blatantly suggestive even run? “There was just no sensibility about gay people at that time,” says author and professor Bruce Joffe. “It was just the nature of men under those circumstances to camp it up.” Indeed so.
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