The third Thursday of the beginning of each quarter (January, April, July and October) is Get To Know Your Customer Day. This is a day that happens just once a quarter to put emphasis on getting to know your customers or clients.
This is a simple concept. Pick up the phone and call a customer you haven’t talked to in a while or don’t know that well. Take someone to lunch. Set up a few meetings. Have a cocktail reception for a few of your customers. (Don’t make this one too big or you lose the personal contact and impact you are trying to achieve.) Your goal to take dedicated time to build a stronger relationship with a few of your customers.
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