Southern Comfort
This 1994 ad is a textbook example of the "gay vague" genre to emerge in the 1990s. Here’s a group of good-looking “buddies” out on the town, doing a little imbibing. They’re chummy, but not overly touchy. Is this a group of gay men, straight men or some mix of the two? We’ll never know—because the brand doesn't want us to. This ad could work perfectly well in a mainstream magazine or a gay one.
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